Community Guidelines

Last Updated: July 28, 2026

Our Community

My LocalLink (Pty) Ltd connects residents and local businesses. These Community Guidelines keep every interaction honest, respectful and safe.

Be a Good Neighbour

  • Treat other users and businesses with respect
  • No harassment, threats, bullying or personal attacks
  • No hate speech, discrimination or dehumanising language based on race, religion, gender, sexual orientation, disability or nationality
  • Keep language and imagery appropriate for a mixed public audience

Prohibited Behaviour

Users and businesses must not:

  • Post scams, fraudulent offers or misleading service claims
  • Spam the platform with duplicate, off-topic or promotional content
  • Impersonate a person, business or organisation
  • Advertise illegal goods, services or activities
  • Publish false or misleading advertising or pricing
  • Post content that infringes copyright, trade marks or other IP rights
  • Misuse the Emergency Services feature for non-emergencies or false reports
  • Manipulate reviews, ratings or competition entries
  • Attempt to hack, scrape, disrupt or overload the platform

Fake & Manipulated Reviews

Reviews must reflect a genuine customer experience. The following are strictly prohibited:

  • Buying, selling, trading or incentivising reviews
  • Businesses reviewing themselves or asking staff/family to review them
  • Posting reviews for a competitor to harm their rating
  • Using multiple accounts to post duplicate reviews
  • Coordinating groups to inflate or deflate ratings

AI Misuse & Automated Abuse

AI tools are provided to help you communicate and create content. You may not use them to:

  • Generate fake reviews, testimonials or "engagement"
  • Impersonate a real person or business
  • Produce misleading, deceptive or illegal content
  • Auto-post at high volumes to spam feeds, chats or comments
  • Bypass moderation, safety filters or platform rate limits
  • Attack, defame or harass another user or business

Referrals & Rewards

Referral and rewards programmes are for real recommendations to real people. Prohibited activity includes:

  • Self-referrals or referring accounts you also control
  • Creating multiple accounts to farm rewards
  • Coordinated schemes to inflate reward payouts
  • Sharing referral codes on spam channels or misleading listings

Rewards earned through prohibited activity may be reversed and the responsible accounts may be suspended.

Commerce Abuse

When using orders, quotes or reservation features you must not:

  • Advertise or attempt to transact in prohibited or illegal goods
  • Misrepresent pricing, availability or product/service details
  • Place fake or malicious orders to harm a business
  • Chargeback or reverse legitimate payments dishonestly
  • Route customers off-platform to avoid platform safety controls

Business Authenticity

  • Only claim businesses you own or are authorised to represent
  • Keep business details, opening hours and contact information accurate
  • Respond honestly and in good faith to service requests and reviews
  • Follow all applicable South African consumer, tax and licensing laws

Consequences of Breach

Administrators may take any of the following actions, depending on severity:

  • Warning and content removal
  • Reduced visibility of listings or content
  • Temporary account suspension
  • Permanent account ban
  • Reversal of rewards or commerce transactions
  • Referral to law enforcement where illegal activity is suspected

Serious breaches — including anything covered by the Child Safety Standards — result in immediate suspension and permanent removal.

Reporting

Every listing, post, message, event and competition has a Report option. If you see something that breaks these guidelines, report it. Repeat or serious offenders are escalated to the Trust & Safety team.

Last Updated: July 28, 2026